Jay-Z and Noel Gallagher of British rock band Oasis have recently been involved in a feud. Noel publicly criticized Jay, so Jay replied with a public performance of mockery and a slightly derisive song.
Production team Cookin Soul obviously smelled the controversy, so they've added to the pantheon of Jay-Z mashup albums with "Ojaysis."
Jay-Z remix records exist in the hundreds since (and even some before) The Grey Album, which is probably due to Jay-Z commercially releasing acapella versions of his albums (I hear he's quite the business man). Anyhow, this new thing is either another example of Jay-Z manipulating the market to promote his albums via user-generated content or slight social commentary in reaction to a public feud (Ariel Sharon x Mahmoud Abbas this is not [though there's an idea]).
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