Watching television over the Thanksgiving holiday I was surprised to see a commercial for Adidas set to a remix of Frankie Vallie's song "Beggin" by French re-edit master, Pilooski. I was introduced to Pilooski about a year ago, when I heard an MP3 of theirs on a French music blog I follow. Pilooski is regarded in music blog land as a highly-skilled crate digger who has revitalized clubland with his ultra rare, bootleg re-edits of tunes by Frankie Valli, the Pointer Sisters, John Miles, and the Alan Parsons Project. Perhaps the reason why Pilooski's remixes have become cult collector items is because they were and perhaps still are illegal; however the sound of his work is amazingly approachable and has complete universal appeal. As can be seen below, the track is what makes the Adidas ad, and the commercial is a great example of the remix culture that today's society is best know for. However, I'm not quite sure of the legality of this track. Has Pilooski cleared the Frankie Valli sample? Additionally, isn't a sync license also needed for the syncing of the track with video footage? Additionally, it is interesting to observe the transformation of a subcultural track into a possible mainstream anthem..... The video is amazing, but I can't help but frown thinking that mainstream is now exploiting Pilooski....
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