Sunday, December 21, 2008
I cannot for the life of me find this commercial on YouTube, though I can find every other Macy's commercial from the past few months there. Anyway, as Macy's gears up for the holiday season, every channel has been inundated with all kinds of Macy's holiday commercials. Beyond the holidays was Macy's celebration of its 150th Anniversary. Of these ads, the one that I found most interesting/significant was one that discussed how Macy's acquired its Red Star trademark. It's a very simple and kind of funny story, but one that ultimately describes how a simple symbol is now Macy's intellectual property. Macy's founder had a tattoo of the red star, liked it, and voila - it became Macy's trademark. Not only was it on its founder perpetually, but now Macy's as an institution can hold it hostage for as long as it wants to as well!